Calling bullshit on the cult of the Great British Bake Off

Programme Name: Great British Bake Off - TX: n/a - Episode: n/a (No. n/a) - Embargoed for publication until: 13/08/2013 - Picture Shows: Paul Hollywood, Mary Berry - (C) Love Productions - Photographer: Des Willie

There is an innate rebellion in me that feels the need to eschew all things that were once reserved for the independent thinker and have become a mainstream capitalist commodity: 1950s circle skirts, Amy Winehouse, Lena Dunham, oversized glasses, kale, This American Life and most ubiquitous of them all: cupcakes.

If there’s an hour of television to embody everything I hate about cupcakes, it’s the Great British Bake Off. It’s style over substance, sickly sweet yet simultaneously bland, non-ironically reactionary, and reproduced over and over again, to ever-lower standards. (more…)