Hi, mainstream media. Can we all stop with the Zoella-bashing please?

 

giphy2

Last week was big for the YouTube world. Jim Chapman hosted a BBC3 documentary about the ‘rise of the superstar vloggers*’ and Zoella – possibly one of the most recognisable faces of UK vlogging – hit 10 million subscribers, a fact that did not go unnoticed by the mainstream media.

It was disappointing to read one of my favourite media commentators, Roy Greenslade, speak so disparagingly about the young content creators who are changing the rules of the entertainment industry and building careers by being approachable, savvy and incredibly determined.

The first sign in the Evening Standard piece that Mr Greenslade really knew very little about the world he was criticising was when he selected a Zoella make-up tutorial to cynically break down into derogatory soundbites. (more…)